Watching TV with me can be a scary event. I often throw things plus you may hear an f-bomb or two. Common experiences include:
“What!?!? What the f*#$??? (Husband quickly ducks missing airborne remote and projectile shoe.) I wanna kick their a&&es and punch them in the face! How dare they tell us not to trust our bodies. Give me a f*&%$ing piece of paper…I am going to write them a letter.”
These outbursts stem from commercials lurking for their prey: the vulnerable woman’s psyche. They all seem to have a few common themes:
1.) We all need to lose weight. I realize our country is experiencing an obesity epidemic and half of the country is overweight or obese. What they fail to realize is half of the country is not overweight or obese. Maybe the diet industry does realize this yet they would miss out on profits. Very sneaky to try and convince otherwise intelligent women their bodies are not OK.
2.) Shame on you if you are not dieting. I wish the advertisers would consider the research: shaming those who need to lose weight has been proven to be ineffective. Instead, it is damaging and promotes over eating. Oh wait. Eating more would make women buy more diet products. These diet industry folks are smarter than the credit I give them.
3.) Do not trust your body because it is lying to you. Many diet focused commercials lead us to believe hunger is similar to the calm before a tornado. You are asking for trouble if you choose to sit on a porch swing sipping iced tea in the calm before the tornado. Commercial messages teach us responding to hunger patiently and calmly will lead to a never ending binge ruining all the effort put into the day’s diet thus rendering us plump victims of our own desires. One currently on my sh@! list demonstrating my point:
This commercial paints a dreadful picture of a woman’s fate during the night: predetermined bad luck as demonstrated by the black cat crossing her path to the kitchen as well as her victimization by her biological hunger or cravings. Allowing a person to connect with the physical craving for a food would clearly ruin everything, according to Special K. They seem to point out how we should be fearful of what is hiding from us in the kitchen since it is eagerly awaiting our arrival.
I stopped believing in things like the Boogie Man when I was nine. Imaginary creatures are not waiting to pounce on us at night and this includes food. We, as humans, do not need to fear food. Nor, do we need to fear our hunger. Franklin Roosevelt’s famous quote, “The only thing we have to fear is fear itself” seems to hit home the point I am trying to make. The more a woman fears hunger or food, the more fearful it becomes. I believe the diet industry plays with and exploits this fear to pay for their yachts and Ferrari’s.
Our bodies were designed to let us know when we need fuel. This may happen at normal meal times or it may happen at 9:13 pm. Do not judge this. Listen to it. Give it what it needs. When the hunger is gone, you will know you have fueled appropriately.
Any commercials bug you? Any send you mixed messages pointing out your food weaknesses in order to sell their product? Vent here: your remote control and shoe will thank you.