There’s a reason why you feel chaotic around food.

How did the diet industry aka the weight cycling industry get so powerful?

Most products that do not provide long-term results fail to make it in the market place. Imagine if you had a car that drove fine yet after 12 weeks stopped working even after trying to repair it. Would you blame yourself, the driver? No, you’d go back to where you purchased the car and demand a refund.

What if you bought a microwave that after just a few months stopped heating food? You would probably contact the warranty and they would send you a new one. What if the next one did the same? I have a feeling you wouldn’t blame yourself you would never buy that brand of microwaves again.

The company making these microwaves would eventually lose business for a poorly made product. They might even go out of business.

The market would demand them to fix it or face the consequences of losing customers.

The diet industry has eluded this marketing regulator. Instead, the diet industry has designed diet pills, meal replacements, plans, calorie counts, gym memberships, etc that fail for the majority long term.

Instead of failing in the marketplace, the diet industry has found a way to blame the product’s failure on the user rather than the product. Rather genius yet this point of blame is the foundation of your negative relationship with food.

Why did this happen? How is the diet industry getting away with this?

This certainly would be a glorious area of study and I have a feeling their magical marketing powers are rooted in evil like white supremacy, patriarchy, misogyny, and other oppressive systems.

Makes sense to me that our relationship with food can feel so chaotic and draining: we blame ourselves for each fumble yet gaslighted to believe we just aren’t smart enough.

We need to call this out for what it is.

And it is time for you to reclaim your power.